New Balance now has seven NBA endorsers — Garland, Zach LaVine, Tyrese Maxey, Dejounte Murray, Jamal Murray, Aaron Nesmith and Kawhi Leonard — forming a curated collective that rotates between four different performance models the brand offers in basketball. The featured silhouettes are Leonard’s signature shoe, the NB Kawhi 4, as well as the Hesi Low v2, TWO WXY v5 and the new Fresh Foam BB v3, which were unveiled in San Francisco during All-Star Weekend with the “A Different Bounce” collaboration designed by South Central Los Angeles-based streetwear brand, Bricks & Wood. “New Balance is a trend-setting brand that players are finally starting to get hip to,” LaVine, the newly acquired Sacramento Kings guard, told Andscape. “We’ve got a pretty good group of NBA guys who I feel could compete against just about any brand.”
by Hoops Hype