Wednesday evening, LSU and Prime Video rolled out the gold carpet at the PMAC to launch “The Money Game,” a highly anticipated six-part series that offers a unique glimpse into the lives of LSU’s star athletes. Premiering on Prime Video’s streaming platform on September 10th, “The Money Game” will explore how the NCAA’s recent changes to name, image, and likeness (NIL) policies are reshaping the careers and personal lives of LSU athletes.
I joined a crowd of fans and students to catch the first episode, and let me tell you, I am hooked. “The Money Game” isn’t just another sports documentary; it’s a deep dive into the shifting landscape of college athletics, seen through the eyes of some of LSU’s most prominent athletes. The series kicks off with a look at the seismic changes brought about by the Supreme Court’s 2021 ruling in NCAA v. Alston, which allowed athletes to profit from their NIL. It provides an intimate portrait of how this decision impacts the stars of LSU’s powerhouse programs. Here’s what to expect in the first episode and beyond.
Olivia Dunne: Balancing Stardom
The first episode offers an unfiltered view of Olivia Dunne’s life as she juggles her gymnastics career with the pressures of NIL deals. We get a glimpse into her dedication during what turned out to be a national championship season while navigating the financial and personal demands of newfound fame. Trailers released hint at the emotional highs and lows of her journey, including the intense scrutiny she faces both online and offline.
Jayden Daniels: From Transfer to That Kid
The episode also follows Jayden Daniels’ journey from transferring to LSU to becoming a breakout star and a contender for the 2023 Heisman Trophy. It highlights his remarkable performances, especially his standout moments in the 2022 Alabama game, and their impact on his career. Personal insights from Daniels and his mother offer a unique perspective on how NIL deals fit into his larger goal of making it to the NFL. Teasers show his navigation of high-profile games, the influence of boosters like celebrity lawyer Gordon McKernan, and his unwavering focus on football.
Angel Reese and Flau’jae Johnson: Navigating NIL with Heart
Angel Reese’s journey through NIL deals is explored in detail, capturing her emotional moments and the personal toll of the spotlight. The trailer shows her struggling with the pressures of fame, including a poignant scene where she’s on the verge of tears in a vehicle. The series also highlights her interactions with Coach Kim Mulkey and how she’s learning to balance the demands of being a top athlete with her professional obligations.
Flau’jae Johnson’s transition from high school to college is also featured, with a focus on the early discussions about NIL during her high school years. The series explores her support from Coach Mulkey and the challenges of managing her family’s involvement in her music and NIL careers. From what I have seen, Johnson’s reflections on NIL and her ambitions, including the goal of winning another national title are going to be the true heart of this show.
Alia Armstrong: Striving for Recognition
Track star Alia Armstrong’s segment shines a light on her impressive achievements, including breaking school and SEC records. Despite her successes, Armstrong has faced challenges in securing high-profile endorsements, a struggle exacerbated by the broader focus on the top 1% of NIL earners. The series looks to capture her determination to balance her athletic goals with the financial pressures of being a college athlete, including her preparations for the Olympic trials.
“The Money Game” also gives a peek into the broader LSU athletic community, featuring moments with coaches like Kim Mulkey, Brian Kelly, and Jay Clark, showcasing how they navigate the NIL landscape while supporting their athletes. The role of LSU’s NIL team and their efforts to help athletes maximize their opportunities during their time at LSU is also highlighted.
After the episode aired, some of the athletes shared their personal reflections during a panel discussion. Flau’jae Johnson spoke about her pride in representing LSU and the challenges of managing her mother’s dual roles as family and manager. Olivia Dunne discussed the pressures of her NIL deals and the importance of having a trustworthy team around her. Men’s basketball player Trace Young, whose story will be presented in later episodes, offered a heartfelt perspective on the emotional aspects of being an athlete and the significance of family support beyond financial considerations. Alia Armstrong highlighted her dedication to success, her supportive family, and her reliance on faith. Another focus among the female athletes was the limitations on success after college- they don’t have the same opportunities for continued monetary success in a major league that the NFL, MLB, or NBA offer to make athletes. All three ladies emphasized the importance of making an impact now, while they had the opportunity and resources to do so.
For LSU fans deeply invested in the success of their athletic stars, “The Money Game” promises an insider’s view of the triumphs and trials faced by the university’s top athletes. The series not only celebrates their achievements but also provides a candid look at the impact of NIL deals on their lives. As LSU continues to lead in the NIL era, this docuseries offers a valuable perspective on the evolving world of college sports. Be sure to stream starting next Tuesday, September 10th on Prime Video.